01
Where they drop off
A map of the whole journey, from search to enquiry, with each drop marked on the step where it happens. Built from your search data, your analytics and how people use the site.
Where are you losing customers?
Find → Convert
When customers ask ChatGPT who to hire,
are you the one it names?
We find where you are losing customers, in search or on your own site, and what to fix first.
From search to enquiry
People are looking for what you do.
Most of them never get in touch.
- They searched for what you offer.
- Most of them never saw you.
- A few found you.
- Some left as soon as they arrived.
- The rest looked around.
- More left while they looked.
- The last few stopped at the button.
- Only three got in touch.
People are dropping off.We find out where, and why.
- Is this for me?
- What exactly do I get?
- Can I trust this?
We look at where people hesitate on your page, and what stops them taking the next step.
Customers can disappearin two places.
Before they reach your website, and once they’re on it. We check each step in the order a customer takes it.
- Before they arrive01
“Who does this near me?”
We check
The words people really search with, and whether you come up for them.
- Before they arrive02
“Who would you recommend?”
We check
Whether ChatGPT and other AI assistants mention you when asked for a recommendation.
- Before they arrive03
“Why them and not the others?”
We check
How your listing reads next to your competitors’, and if it gives people a reason to pick you.
- On your website04
“Is this for me?”
We check
If your first screen says what you do and who it’s for, fast.
- On your website05
“Can I trust them?”
We check
Whether a stranger finds enough proof on the page to believe you.
- On your website06
“This feels like hard work.”
We check
Anything on the way that confuses people or slows them down.
- On your website07
“What do I do now?”
We check
How obvious the next step is, and how easy it is to take.
The Find Audit checks the first half. The Find → Convert Audit checks all seven.
Compare the audits
What the Find → Convert Audit looks like
A report that tells you what to fix first.
It shows where people drop off, why they leave, and the changes worth making, in order.
02
Why they leave
At the weakest step we check whether people want to go on, whether it’s easy to, and whether they’re asked at the right moment.
At “Look around”
- Reason to go on ↓The value isn’t clear yet.
- Effort ↑Choosing takes too much work.
- Next step ?There’s no obvious next step.
03
The evidence
Every finding points back to what we saw on your own screens.
04
The fix, drawn
The findings that matter become wireframes: changes to structure, wording and flow, worked out before anything is styled.
05
What to fix first
Every change is ranked by impact, confidence and effort, so you know what to do now, what to test and what can wait.
- 1Clarify what you offerHigh
- 2Make the next step obviousHigh
- 3Cut the choices downMedium
All of it
Everything in one report
Eight parts, from the journey map to a walkthrough of every recommendation.
Free, no payment
Free AI visibility check.
Tell me your business and area. I’ll ask ChatGPT, Gemini and Perplexity who they recommend and send you what they say.
Proof
Behaviour, redesigned.
Both projects followed the method your audit uses. We found where people were giving up, worked out what was causing it, and changed that.
Peppa Pig World
Conversion optimisationThe leak
Nervous first-timers and families who had booked before were sent down the same six-step booking flow.
The diagnosis
Families wanted to book; the flow made it hard. First-timers had no reassurance at the point of commitment, and returning families were made to re-answer what they had already settled.
The change
Two entry routes, Confidence Builder and Fast Track, and the booking itself cut from six steps to three.
The result
A shorter path for both visitors, with a behavioural reason recorded behind every decision point.
Vodafone
Agent efficiency & insurance integrationThe leak
A new device insurance product had to go into an agent platform already dense across six customer journeys, without pushing average response time past 50 seconds.
The diagnosis
Agents were willing to sell it, but had no quick way to tell whether a device bought elsewhere was even eligible. And every permanent new control on the screen would cost time on all six journeys.
The change
One eligibility check, the same in all six journeys. It appeared only when it applied, and showed only the devices and options relevant at that moment.
The result
A 10% conversion uplift on the insurance product after launch, with the sub-50-second response target held and no workflow disruption across 100,000+ agents.
Who you’re hiring
I’m Suteja.
I’ve spent my career on UX and behavioural design for organisations where getting it wrong is expensive: Vodafone, the Ministry of Defence and UK Government. The work was always the same underneath: find the moment a person gives up, and work out what would have kept them going.
This audit is that method, pointed at small businesses. You get the same thinking those teams paid for, on your site, in plain language.
VodafoneMinistry of DefenceUK Government
Pricing
Choose the audit, or have us make the changes too.
Three levels of the same audit. Each one ends with a ranked plan and a recorded walkthrough of it.
Founding price for the first 10 clients
Find Audit
The search half of the journey, for sites people aren’t finding.
£99
2 working days
- What ChatGPT, Gemini and Perplexity say when asked for your kind of business in your area
- Google Business Profile, review signals, and whether your details match everywhere they appear online
- Structured data (schema) so AI tools can read your site
- What your customers search for, and where you rank against the competitors getting those visits
- The pages you're missing, and what each should say to answer your customers' questions
- Technical issues holding your rankings back
- Titles, headings and content fixed page by page
- A ranked list, biggest impact first
- Recorded walkthrough
A one-off payment, with no retainer.
Most popular
Find → Convert Audit
The whole journey from search to enquiry, for sites whose visitors leave without getting in touch.
£149
3 working days
- Everything in the Find Audit
- Your whole journey mapped, from search to enquiry
- Every drop-off point, annotated on your own screens
- Why people hesitate: not enough reason, too much effort, or no clear next step
- The change that removes each blocker
- Wireframes for the changes that matter most
- A Now, Next and Grow roadmap
- Recorded walkthrough
Covers both halves of the journey.
Find → Convert Audit + Implementation
The full audit, then we design and build the fixes.
From£2,500
3–4 weeks
- Everything in the Find → Convert Audit
- The priority fixes, designed and built
- Pages rebuilt around what customers search for
- Copy rewritten to answer what makes people hesitate
- Built into your existing site, with no rebuild
- Two rounds of revisions
- 30 days of support after launch
Scoped on a call, with a fixed price agreed before we start.
What happens after you pay
- You get a confirmation email and a short form to fill in.
- Your audit arrives within the working days shown above, with its recorded walkthrough.
- You can reply with questions for 7 days after that.
Not sure which to pick? Start with the Find → Convert Audit. It covers both halves of the journey.
Questions
Before you decide.
Do I need to give you access to anything?
No. Access to Google Analytics or Search Console helps, but the audit works without it.
What if I don't have analytics set up?
That's fine. I'll work from your site, search results and AI tools, and tell you what to set up.
How is this different from free SEO tools?
Free tools give you a long list of problems. They don't tell you which ones are costing you customers, or which to fix first. The audit does.
Can you make the fixes for me?
Yes. That's the Audit + Implementation option, scoped on a call and fixed-price before work starts.
Get In Touch
Not sure why visitors
aren't converting?
Send us your website and we'll tell you honestly whether a Find → Convert Audit would help.
Email
suteja@theorangestudio.co.uk
Response time
Within 24 hours
Based in
United Kingdom