Design that changes
how users behave.
Psychology-driven UX strategy for products that want to grow. We turn friction into flow. Strategy first, pixels second.
Strategy-first UX,
built to convert.
Five focused services. Each one designed to improve how users experience and engage with your product.
Thinking in public.
Real problems. Real solutions.
Strategic redesign case studies that show how behavioural psychology drives better product outcomes.
Spotify Onboarding Redesign
Removing signup friction before users experience value. A psychology-driven redesign using endowment effect, commitment bias and loss aversion.
Pricing
What it costs. What you get.
Four clear packages. No ambiguity. Priced on outcomes, not hours.
UX Audit
£1,500
Know exactly where your product is leaking before spending a penny on redesign.
- Full audit of your key product flow
- Behavioural friction report with annotated screenshots
- Prioritised fixes with psychological rationale
- 30-minute walkthrough call
⏱ 5 working days
Start with an AuditConversion Sprint
£3,500
A UX consultant embedded in your product for two weeks, with a Figma redesign ready to hand to your developers.
- Everything in the UX Audit
- Redesigned flow in Figma (annotated, dev-ready)
- Behavioural strategy document
- Two rounds of revisions
- 1-hour strategy call
⏱ 10 working days
Book a SprintStrategy Retainer
£2,500/mo
A senior UX designer without the £70k salary.
- One sprint of design or strategy work per month
- Ongoing Slack/email access
- Monthly 1-hour strategy call
- Priority turnaround on urgent requests
⏱ Minimum 2 months
Start a RetainerComplete Design & Implementation
£7,500
Full end-to-end ownership. Strategy, UX design, UI, prototyping, and developer-ready handoff — all under one roof. One engagement, complete delivery.
⏱ 15–20 working days
Start a Project- Discovery workshop and strategy definition
- Full UX research and behavioural analysis
- Wireframes, prototypes, and high-fidelity UI
- Developer-ready Figma handoff with annotations
- Two rounds of revisions included
- 1-hour kickoff and 1-hour review call
Not sure which fits? Book a free 15-minute call →
Strategy-driven.
Always outcome-focused.
I'm Suteja — a UX designer and strategist with 5+ years working across enterprise and government. I've led UX at Vodafone and the Ministry of Defence, where I learned that the best design decisions come from understanding people, not just screens.
The Orange Studio is where I apply that thinking commercially — helping growing products improve conversion, onboarding, and adoption through behavioural UX strategy.
I believe most UX problems are psychology problems in disguise. If you understand why users hesitate, you know exactly what to fix.
Psychology over pixels
We design for how people think, not just how things look.
Outcomes over outputs
Every decision is measured against business impact, not deliverable count.
Honest thinking
We say what we see, even when it's uncomfortable. That's how trust is built.
Let's build something
worth using.
Whether you have a specific project in mind or just want to explore what's possible — send a message and let's talk.